Brand Identity Development

I led an internal initiative to change the brand identity of Product Creation Studio, shifting and expanding our messaging to a more targeted audience. Our new brand identity also effectively elevated our ID, UX, and HF expertise as part of our holistic development process and foundation to great product usability and user experience. Myself and my design team created all sales collateral and as director I was responsible for the consistency and quality of our sales and marketing material. The impact helped grow the company year over year and improve our clientele quality up to and into the Covid pandemic.