L'Oreal | Colorsonic

L’Oreal, the world leader in total beauty care and inventor of hair coloring partnered with my design and engineering team to bring to market the L’Oreal Colorsonic, a radical user friendly home hair coloring system. Colorsonic mitigates the time, prep, mess, and guesswork associated with traditional home hair coloring. Users simply choose their color preference, activate Colorsonic's oscillating bristles and brush through the hair where color is desired. No wasted coloring or activator. Users are in control of how much or little color is desired while achieving salon level results. My design team was instrumental in working with the marketing and engineering team to create a device visual brand language and user experience worthy of the L’Oreal brand.